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BBC NEWS
Biscuits 'key' to clinching business deals
About four out of five UK businesses believe the type of biscuit they
serve to potential clients could clinch the deal or make it crumble, a
survey says.
The outcome of a meeting could be influenced by the range and quality
of biscuits, according to 1,000 business professionals quizzed by
Holiday Inn.
The chocolate digestive was deemed to make the best impression
followed by shortbread and Hob Nobs.
Lawyers were most impressed by good boardroom biccies, the survey
added.
Dunking Do-Nots
Jammie Dodgers and Bourbons were also among the biscuit types thought
to help sweet-talk customers.
However crumbly biscuits are a big no-no in the meeting environment,
the questionnaire found, with 30% frowning on a regular digestive in
the work environment.
And when it comes to helping yourself to biscuits from a communal
plate, the most acceptable number to take is two, the research
concluded.
However more than half of respondents looked down on dunking biscuits
in tea or coffee during a meeting.
A survey released last year, which quizzed 7,000 people, suggested
that the custard cream is the nation's favourite biscuit.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/7432092.stm
Published: 2008/06/02 16:41:40 GMT
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